How To Optimize Your Landing Page To Get More Leads?
Your business cannot survive without leads.
Leads are your potential customers that can become ambassadors of your brand, if you play your cards right, and how much leads your business generate will determine your revenue in the long run, which is why it constitutes 66% of organizational goals for content marketing.
Luckily for you, landing pages can turn more of your leads into conversion.
In fact, landing pages top the chart of marketing funnels that consistently generate leads and for testing your value proposition.
But merely designing a landing page won’t cut it (anymore).
Millions of businesses already deplore landing pages in their marketing strategy, but their conversion rates still fall short.
According to Smart Insights, the best landing pages should convert at a rate of at least 11.2% up to 27.4%, but most businesses do not exceed 6%.
If you want your landing page to do more than just be a pretty design for your offer, you must focus on collecting data and optimizing the page to give your potential customers what they can’t resist.
But the big question now is how? So in this article, I will teach you how to optimize your landing page to get more leads.
Let’s see How To Optimize Your Landing Page To Get More Leads?
1. Make your offer clear and compelling:
One thing you must realize when trying to get people’s attention is that there are thousands, maybe even millions, of other businesses that are trying to get the same people’s attention.
What this means is that you can’t afford to waste time on fluffs; you have to let them know exactly what is in it for them if they opt-in for your offer.
For example, on Backlinko, Brian Dean uses this landing page to get emails for sending newsletters to subscribers:
And on another, he offers a detailed SEO case study:
In both landing pages, he explicitly defines his offers as newsletters that announce new SEO strategies and tips that are not on his blog, and an SEO case study that his audience badly wants.
And guess what:
This helps him to achieve up to 21.7% conversion rate on his landing pages.
For you, offering detailed SEO guides and tips may not be the best offer to put forward, especially if your business does not concern SEO.
There are other lead magnets you that you can use on your landing pages, including eBooks, Whitepapers, email courses, videos, and lots more.
The important thing is to make your offer very clear from the outset.
Now, finding an offer so good that your visitors can’t help but respond to is another challenge on its own.
Here are a few tips for you:
a) Scout for questions on public forums:
The leads you want are the same people that are jumping from online forums to Facebook groups, so such online communities houses enough lead magnet ideas that will keep you running for years.
b) Focus on your strength:
If you must get topic ideas from questions that are plaguing your target audience, make sure they are topics that you can hit out of the park.
Trust me, there’s nothing more magnetic than a lead magnet that instantly stands out.
c) Check out online coaching sites for topics:
Online coaching sites like Coursera and Udemy are goldmines for lead magnets.
Think about it, people want to pay to gain access to these materials, so they must be valuable.
Locate your niche on these sites and search through the outlines of their best selling courses to get the winning ideas.
2. Use more than one opt-in form:
You are killing your conversion rate if you use only one opt-in form.
The best marketers I know use from two upwards. There is usually one at the top and another at the bottom of each page.
The idea is to give your subscribers more than one chance to opt-in, so if they somehow missed the first one, there will still another waiting for them as they progress through your web page.
And while you are at it, make sure that you limit the number of fields that your customers need to fill out.
3. Add a call to action:
If you want a high converting landing page, then adding a call to action is non-negotiable.
When you design your landing page, you do so with the hopes that your visitors will act on it, but some people need to be directed on what to do before they actually do it.
For a lot of landing pages you will see, the call to action message will be something like “Sign up for my newsletter” or simply “sign up”.
But sometimes, it depends on what you are offering.
For example, if you are offering a newsletter, using “Signup for my newsletter” will make more sense.
4. Use social proof:
Social proof is one way to get visitors to trust you.
The truth is that, even though you are offering the best resources, some people may be reluctant to drop their email addresses with you unless others have vouched for you, which is where social proof comes in.
What social proof does is that it tells your potential subscribers that it’s okay to sign up for whatever you are offering because other people have too. In this case, the higher the numbers, the better for you.
Deciding on what type of social proof to use depends on you.
For example, if you design a cosmetic landing page, you need to put your cosmetic logo to help people understand what it is all about. Add relevant products to it and then direct the audience towards it.
You can show off the number of people that have downloaded your resources:
Or logos of places you have been featured in:
But what if your business is just starting out and you do not have up to 150k followers like Yaro?
Well, there are ways around this block, but my best advice will be to make use of testimonials or success stories. These are easy to come by, all you have to do is to send a blast to the few customers you have garnered and ask them to rate your product.
It’s really hard to turn ice-cold traffic into leads.
Even if you try to bribe them with a free online course or an eBook, it doesn’t always give you the best results, not without a well-optimized landing page.
To sum up, a landing page is one of the easiest ways to pile up those leads, and since it’s the more the merrier, try out some of these tips to get even more leads.
Efose says he is a polymath, which reflects in his work. He excels at inbound marketing, tech, and business. He has a rich experience of working with renowned digital marketing agencies in the past. He is an in-house content expert for Snewscms.