Tips To Improve Your Company’s Online Profile And Exposure –

Over the last twenty or so years, computers and, especially, the internet have completely revolutionized the way we look for – and engage with – companies. However, there’s just one problem: in a world where there are now more web pages than people, how can you make your company stand out and become the first choice of prospective clients?

Clearly, having a well-designed website is the first step but, these days, just being online isn’t enough. Bottom line – you could have the best website in the world but, if your site isn’t seen, it won’t bring you that much-needed flow of customers.

Here are just a few tried and tested practices used by marketing and Search Engine Optimization (SEO) specialists the world over to help companies improve their internet presence, exposure, and overall online profile.

Also Read – Top 4 Sales Prospecting Tools That Every Company Should Use?

Check out the tips to improve your company’s online profile and exposure as below :

1. Set up and run a specialist blog alongside your main website –

Running and updating a blog (web-log) is one of the most successful ways to keep your site up to date while also offering specialized articles which can ultimately prove your knowledge of your industry. Blogs offer a great opportunity to feature articles that might not sit so comfortably with your main website content – but that is likely to be of interest to your clients (potential and existing). By writing articles that contain keywords and key phrases that might be used by your customers, you’re also far more likely to feature in Search Engine Result Pages (SERPs) generated by Google and other search platforms.

2. Build a profile on all the major social media platforms –

These days, people don’t just use search engines like Google to find information – increasingly, users are also searching the major social platforms like Facebook, Twitter, and YouTube. YouTube is the world’s second most popular search engine behind Google, so having a presence on the service will go a long way to increasing your online profile.

Also, remember clients in recent years have increasingly come to expect companies to have pages on Facebook, Twitter, and Instagram – as well as other platforms like LinkedIn, Pinterest, etc. Social media offers a great opportunity to engage positively with your customers and keep them up to date with company news.

3. Invest in SEO and online marketing –

With so many competitor websites online already, it can seem almost impossible to reach the top rankings when you’re just starting out. Even if you’ve had a site for a few years, many companies find their positioning in search engine results lags considerably behind their competitors.

SEO is a highly complex, involved process that needs the skills of a professional service provider if you’re to see the best results. With the internet now our primary source of information (and, in particular, product and service searches), you would be well advised to enlist the services of a dedicated inbound marketing company to help build your presence in the search engines and increase your chances of being found.

4. Update your site regularly –

Google loves content – particularly fresh, new, and regularly updated content. To increase the chances of your site gaining a high rating well in its search results, be sure to update your site frequently and keep content relevant and useful. Google’s search bot (the automated software used to find and list websites) is now so sophisticated it can actually read and interpret content – including rating your writing skill and grammatical accuracy – so spend time crafting your text to make it as relevant and accurate as possible.

Also Read – How to Select Best EHS Software For Your Company?