10 Reasons Good User Experience Is Essential in Web Design
Check out what are the 10 Reasons Good User Experience Is Essential in Web Design?
User experience is a buzzword that has been slowly gaining in popularity now, but what does it mean exactly?
What is the user experience?
In a nutshell, user experience is what a person feels when they interact with a system. This includes desktop software, mobile application, website, or any form of device or human interaction.
User experience is crucial because it aims to fulfill the user’s needs, giving the user positive experiences so that the user stays loyal to the product and brand.
What makes an excellent user experience?
User experience varies for everyone. The most important thing that you have to take into consideration when designing a product is that although you’ve designed the product, you’re not the potential user who would be using the product.
Therefore, you cannot really assume what the user wants to needs. That’s why you must do research on your users, know their pain points, and watch them how they use your product.
You’d be able to learn a lot with these people, so pay attention. Listen, observe, and question.
Also Read – What are WordPress Web Design Trends For 2020?
Here are the Top 10 reasons how excellent user experience is important in web design –
1. It is Cost-Effective –
Just like any other project that you take on, there always comes a certain amount of risk.
However, since a UX design is focused primarily on research, analysis, and testing there’s no doubt that you’ll be setting yourself up for success.
Also, more and more companies are starting to realize the importance of preventing any issue or problem from the outset is far less costly than fixing them later on for bug fixes and product redesigns. Design changes are a lot easier to make than development changes and are therefore less expensive.
Apart from that, most of the time, only about 20 percent of the bugs that are spotted in the product turn out to be actual issues. The rest are related to usability problems, which could have been mostly solved in the initial prototyping stage.
While working this way can be a bit expensive, it can help you save money in the long run, and create a product that’s set up for success, effectively engages your target audience, and drives conversions.
2. It is good for conversion –
According to a study by Baynard, 69.2 percent of customers tend to abandon their carts after adding a couple of items in it. In 9 years, Baynard found out that the checkout flow and overall design is the man reason why a lot of users leave without purchasing anything.
According to Sytian Productions, web design philippines, “Having an effective UX design redirects users to their destination in the most efficient way possible. If you don’t provide users with excellent navigation, a clear description of products, compelling call-to-actions, and a clean layout, what you get is a user-hostile design. A bad UX will push your customers in the arms of your competitors.”
On the other hand, if you provide them with a smooth experience, then they’re likely going to end up purchasing your products and services.
When you eliminate all these sources of anger, frustration, and confusion on their part, you’ll likely go to bring your customers into a much better deal.
Because you’re committed to providing them with excellent service, you’ll see a massive boost of conversions, enhanced sales, and more repeat customers.
3. It improves your ROI –
Your conversion rates are likely going to go up if you’re using an efficient UX design. Conversion happens when those visitors are turned into paying customers.
When your web design responds to the needs of your customers, and respond to their problem more effectively, then they’re more likely going to make a purchase.
4. It increases site traffic –
If you want to keep your site traffic up and your web visitors more engaged, implementing a highly optimized UX/UI is a great way to skyrocket your site’s traffic. New users would form an excellent first impression of your company and brand, which will likely draw them to visit your site again.
Your web designer could push the user to explore your site further by creating a design that’s aesthetically pleasing to the eyes.
That way, when a user looks around different pages in your site, they could actually get to know more things about your brand, which they could share with their own network of friends, and family. As a result, your traffic will significantly increase.
5. It is good for SEO –
The overall quality of your user experience is incorporated with search engine optimization (SEO.) Google and other search engines are also striving to deliver the best search satisfaction and experience to their users, and ranks your site depending on their policies.
Google, for instance, is analyzing your site’s dwell time, the overall success of the user journey, user’s behavior on web patterns, and so much more.
So, the more well-designed and user-friendly your site is, the more it’s going to be relevant and rank high on search engines. If in the past, SEO managers have managed to stuff websites with links and keywords, now they have to chance to misguide the current algorithm.
So, even if you have a fully-optimized site, you’ll still show up in the second or third page of the search results if you have an unsatisfactory UX. For you to retain your visitors, coming up with an excellent UX is a great strategy.
6. It keeps your audience front and center –
Whether you’re designing a brand new site or just redesigning, sometimes it could be easy to be caught up with the other additions that you lose the reasoning behind those functions.
Remember that UX is all about creating content and structure that’s purposeful. When you keep the UX in mind, you’re designing your site for your audience and your goals. Try to avoid designing sites that are only aesthetically pleasing, but is virtually useless once people try to use it.
7. It improves Site Efficiency –
Excellent UX improves site efficiency in several ways. It allows you to create an easy process that results in lesser errors and mistakes. It also speeds up the process and time that it takes to do a task.
For instance, you wanted to improve the number of your sales in a single day (if you’re an e-commerce site.) If done the right way, you can encourage your visitors to do and purchase more.
8. It builds loyalty –
Because you always keep your customers satisfied, an excellent UX is what will keep your customers returning to your site. To put it simply, they’re unlikely to return if your site has poor UX, leaving the door open for your competitors to offer them a much better solution.
Web-savvy designers will ensure that the process of interaction with your website and brand isn’t just a mediocre experience. Instead, they will turn it into something compelling that would entice people to return, and even refer it to their family, friends, and colleagues.
9. It stimulates word-of-mouth –
Another powerful marketing tool that you can use with a proper UX design is word-of-mouth.
Word-of-mouth is the act of sharing more information about a product or a service through social media, day-to-day interactions, and another form of communication that is personal.
When other people spread the word about your products and services, it’s because they wanted to and not because they’ll receive an incentive for it. Then, your product is being advertised through word-of-mouth.
Here’s how User Experience, UX stimulates word-of-mouth:
- Aims to facilitate social sharing: UX consultants know how social sharing is important. For instance, they recognize the importance of displaying social links to social media channels that are specifically targeted to a specific audience.
- Fosters trust: People tend to believe other people that are quite similar to them, and learn behaviors from their peers. Ratings, reviews, and the “people who bought this item feature” helps promote customer trust, encourages people to talk about a product, and improve average order sizes.
10. It helps to gain credibility –
People do their research first before deciding whether or not a business is credible, whether it’s educating themselves about a particular topic, doing their research, or contacting a service.
You have to enforce the credibility of your brand through the type of content that shows off your expertise, and well as human side.
You also need to provide a type of user experience that your website needs so that people could be able to find that content and engage with it.
With all the noise and too much information that’s out there, most users now have limited time and attention. If they have a hard time figuring out whether or not you’re trustworthy, to begin with, then they’ll likely bounce back on search results and choose someone else instead.
When you provide an excellent UX for users, not only this increase your chances of converting them, but you could also change lives. By allowing those interactions to be intuitive and simple as possible, you’re making other people’s lives a lot easier.
Also, when you help them solve problems and tasks and easy as possible, you’ll be leaving a more lasting impression in the long run.
Author Bio –
Kenneth Sytian is a web developer in the Philippines and the CEO of Sytian Production Web Design Philippines. He has been designing websites and developing web apps for more than a decade. He is one of the top influencers in web design and development in the Philippines.