Top 10 Email Marketing Trends in 2019
It is 2019 and many exciting things are happening in the age of digital marketing. Email marketing that was once considered the underdog has become an integral part of everyday marketing for many businesses. Simply because it is much more affordable and has a lot more reach. As a marketer, you know that nothing is constant in the digital marketing space. Everything is constantly changing. Here are some predictions about how Email Marketing will change in the year 2019.
Top 10 Email Marketing Trends in 2019 –
Email marketing is becoming more and more personalized. People are losing interest in generic emails and with that, even email marketers are changing their strategy to make them more personalized. With the increase in data that marketers know, now, there is no reason why they will not personalize the product or service based on their base. This plethora of data will help them further target their audiences in a way that is more effective in 2019. Marketers can now look at things like browsing data, buying data, click behavior to better focus on what potential customers need and target their needs.
2. Increase in interactive content:
In 2019 there is certainly going to be an increase in interactive content. There is going to be more personal messaging that comes from a friend or family member, rather than the talk-down approach of the past. The content is going to be more fun with more information that can potentially be clickable. There are going to be more interaction in the form of games, quizzes, engaging within the email, access to buying the product or service within the email, and more. Basically, more engaging content and increasing its subscription value. Adding this to the email will boost sales for the marketing and sales teams and keep users more engaged.
3. More content:
The days of only infographics in emails is slowly fading. Overusing HTML styles are also something that customers do not prefer. Therefore, more and more marketers will look at a combination of both plain texts along with a focus on making the content interactive, as mentioned. There will be a lot more center on quality rather than quantity. The relevance of content, good content, data-based content generation, focused targeted content also helps increase the return on investment (ROI) and more vital convert rates and clicks.
4. The increase of storytelling of brands:
There is hardly anyone in the world that does not like a good story. The narrative will move more towards storytelling rather than being something that focuses on sales. There will clearly be an increase in the use of communication to tell the brands story rather than pitching for the product or service. Marketers will concentrate more on touch points and give more targeted stories.
5. Increase in importance:
Often marketers focus all of their investments in social media like Facebook, Twitter, and Instagram and so on. However, 2019 will see an increase in the importance of email marketing. Though there is a rise in social media activity, there are reports that suggest a large percentage of the population is either deleting their social media accounts or remain inactive. Email marketing, on the other hand, has been a consistent tool that has grown because it is a tool that is used for communication, personal or otherwise. Therefore, 2019 will see marketers reconsidering their investment in email marketing to reach their potential customers efficiently.
6. Increase in Privacy:
Privacy is becoming an increasing contention for users. This year, 2019, there will be a larger focus on protecting the privacy of the target audience. Misuse of personal data, leaking of personal data is also a concern for all. With the misuse of personal data, a lot of governments are looking to regulate social media, and they are going to get more stringent. Therefore, emails marketers will also need to increase their protection of data.
7. Increased Loyalty program:
Loyalty programs are very important to any business. It not only makes the business grow, but it also enables people to spread word-of-mouth marketing. This loyalty programs also helps marketers collect more data from emails. Email marketers can track this data to better target information. There will be more engaged interactions in the inbox with the data collected if done right.
Automation has multiple uses. It is not just to make it easier to do certain things. It can also help the organization send personalized emails. Automation helps send personalized emails to different potential customers. It also helps identify touch points to ensure that the right messaging goes out to the right kind of people. It segments and targets customers and help the customers take action. There could potentially be more tools coming up to automate email marketing in 2019.
9. Increase in Mobile Subscriptions:
There is no two ways about it, the usage of mobiles. This means more and more people are using their mobile phones to access their email through mobile. This means emails will have to be more mobile friendly in 2019. Additionally, more people are using the mobile to buy products and this will potentially increase through the years and this will directly impact the fact that push subscribers are impacted and provide reviews.
10. AI and Machine Learning:
AI or artificial intelligence is certainly going to increase in the coming years, and it will in 2019. Something that helps automation is AI. It is growing in demand and looks into the subscription models and how it works. There are a lot of organizations that are investing in AI and Machine Learning to ensure that they understand what their subscribers and potential subscribers want. This investment will not go in vain in this year or the coming years. Digital marketers will locate more ways to use AI and Machine learning in their email marketing strategies.
So, that people are moving to digital is no secret; the unsung hero amongst the options is email marketing. People have underestimated the importance of emails, but this year could potentially change with all the updates that are happening to it. So, as an email marketer, it is important that one always pays attention to the changed that is happening to it and keeps up. As the cliche goes – keep up or be left out.
Author Bio –
Sorav Jain is a popular Digital Marketer and Blogger from India. He runs a Digital Marketing agency in Chennai and helps many of his clients in ideating campaigns & strategies and making them stand out in the competition. He has a vision to educate people about Digital Marketing and has initiated campaigns like Digital Upwaas to bring about a change in the society.